Avobar

Avobar is a global café franchise with locations in London, Abu Dhabi, and Rostov offering avocado-based dishes and specialty coffee.

The challenge was to expand Avobar into a new market, attract a broader audience, and evolve it into a recognizable lifestyle brand. Research revealed the target audience’s main pain points were burnout and lack of time, leading us to focus on providing a sense of balance through the brand. The audience sought inspiration, meaningful interactions, and a balanced life.

We built the rebrand around three core elements: A for avocado, B for balance, and C for coffee. While avocado and coffee are the café’s main offerings, Balance represents the brand’s philosophy and serves as the foundation for the new identity. We highlighted the importance of balance as a central theme in the brand’s story.

The rebranding introduced yellow as the signature color, moving away from the expected green of avocados. “Yellow is the new green”—a symbol of balance, creativity, and energy, reflecting Avobar’s vision for growth and positivity.

The transformation allowed Avobar to enter the specialty coffee market, attracting a new audience that values authenticity and mindful living. Avobar is now a vibrant lifestyle brand that celebrates balance and well-being.