Prepa Run: A Wellness Movement

This campaign was born from a close collaboration between our team and Prepa. They approached us with a challenge: to create an insightful, multi-stage campaign that would reconnect people with Prepa’s original mission and its role in shaping a healthier lifestyle in the city.

We began by developing a central symbol, a new brand character inspired by the asterisk. It became a visual expression of Prepa’s core values: health, style, knowledge, community, and its always optimistic spirit. The symbol came to life across various brand carriers, adding a fresh emotional layer to the Prepa experience.

We then designed a series of posters with the tagline:
“The founder of healthy eating, lifestyle, community.”
These messages positioned Prepa not only as a place, but as the original driving force behind a culture of healthy eating & wellness.

To deepen the narrative, we art-directed a video series featuring Prepa’s founder, Angela Khachatryan, who shared the brand’s origin story and its impact on people’s lives.

The culmination was a large-scale wellness marathon that brought together hundreds of people, turning Prepa from a beloved destination into a shared movement – one that celebrates health, inclusion, and togetherness.

The campaign resonated deeply, received overwhelmingly positive feedback, and strengthened Prepa’s presence not just as a brand but as a lifestyle people are proud to be part of.