Prepa Run 2026: Run for Fun

We partnered with Prepa for 2 years in a row to design the campaign for Prepa Run, a marathon held in Yerevan, which received massive support from participants last year.

Taking into account the global turbulence nowadays, we wanted the participants to enter a magical world where life was more carefree, dreamy, and fun, where they would create a new core memory. Inspired by the vibrancy of a child’s imagination, we paired the nostalgic, colorful design with a core question standing behind the concept: “When was the last time you truly had fun?”

From here, the campaign slogan “Run for Fun” naturally emerged, leaving out any pressure, like chasing records or showing your best-ever performance. The result became the contagious excitement embraced by around 1000 participants and their countless supporters. Because sometimes, fun is the best motivation.